White Coats Program

June 26-27 | Front of 1900 Aisle

Introducing the White Coats program at ETC 2019! This program will help connect experts in various subject matters with design engineers who are seeking answers to development challenges. Leading experts easily identifiable in ETC white coats will be available during exhibit hours (June 26-27) to answer questions on a variety of topics including RTOS, Tools, Security, and MCUs. 

Start connecting with experts and attendees today!

ETC has partnered with the Brella app to provide a tool for attendees to schedule appointments directly with the white coat experts, as well as with fellow attendees and exhibitors. See instructions to the left on how to download the app. Once downloaded, be sure to enter in your areas of interest so other attendees can connect with you. Any questions, please contact Charlene Soucy

Meet the Experts

Stephen Olsen

Stephen Olsen

Field Application Engineer


Bob Martin

Bob Martin

Senior Staff Engineer


Mattias Mohlin, HCL

Mattias Mohlin

Senior Software Architect

HCL Technologies

Daniel Ordonez

Daniel Ordonez

Senior Embedded OS Engineer

Wind River Systems


YOU are the rock star!

Your knowledge and experience have helped to create multitudes of exciting products across markets. Thanks to you and your technological contributions, our lives are simpler and things that weren't even imaginable at one time are possible now.

As you know well, the introduction of new technologies, protocols, and standards - while great - have made the design process complex. We would love your help in creating a network of experts who would serve as volunteers to help other engineers get answers and guidance to challenges that they are facing in their product development process. 

What's in it for you?

A sense of pride and goodwill that you have helped your peers. Who knows what product they may end up creating with your help? We also want to give you recognition by having your photo, bio, and expertise areas posted in event materials. After the event, you will receive a certificate from ETC recognizing your contribution to the community. We will provide you with a white coat to wear during the event, so it will be easy for attendees to identify you. This white coat is yours to keep and we hope you will return in the following years to build a collection of white coats. Complimentary access to the conference program, expo floor, and VIP lounge onsite are included. 

What is required to participate?

  • A minimum of three years experience in the subject matter of expertise
  • Available for a minimum of 1/2 day (either June 26 or June 27)
  • Ability and willingness to help others and contribute to the community

Are you ready to participate?

Complete a form today to be considered for the 2019 program. An ETC team member will get back to you with a response. 


Submit today Group